Your AEO Assessment: welltheory.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where welltheory.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section that addresses a broader range of user questions, including 'what', 'how', and 'why' inquiries.
Create in-depth, long-form content that explores topics comprehensively, targeting clusters of related questions to improve semantic richness.
Implement structured measurement tools to track and analyze key performance indicators (KPIs) related to AEO, such as organic search traffic, keyword rankings, and user engagement metrics.
What your AEO Assessment covers
Your personalized AEO assessment measures how well welltheory.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
WellTheory's content effectively addresses some user questions and maintains a moderate readability level. However, expanding the FAQ section, regularly updating content with visible dates, and developing comprehensive long-form articles would enhance content maturity and user engagement.
Expand FAQ section
Develop a comprehensive FAQ section that addresses a broader range of user questions, including 'what', 'how', and 'why' inquiries.
Update content regularly
Regularly update existing content and indicate freshness with 'last updated' dates to enhance credibility and relevance.
Develop long-form content
Create in-depth, long-form content that explores topics comprehensively, targeting clusters of related questions to improve semantic richness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
WellTheory has initiated efforts in AEO measurement but lacks structured tools, regular reporting, and goal-setting processes. Implementing these will enhance their ability to monitor performance and drive continuous improvement.
Implement AEO measurement tools
Implement structured measurement tools to track and analyze key performance indicators (KPIs) related to AEO, such as organic search traffic, keyword rankings, and user engagement metrics.
Establish regular AEO reporting
Establish a regular reporting process to monitor AEO performance, identify trends, and inform strategic decisions.
Develop AEO goal-setting process
Develop a process for setting and reviewing AEO goals, ensuring alignment with overall business objectives and continuous improvement.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
WellTheory demonstrates a foundational level of authority with positive mentions and attributed content. To advance, establishing a Wikipedia page, claiming a Google Knowledge Graph entry, and implementing structured data are recommended.
Create wikipedia page
Develop and maintain a Wikipedia page to enhance online authority and credibility.
Claim Google knowledge graph
Claim and optimize a Google Knowledge Graph entry to improve visibility and information accuracy.
Add schema markup
Implement structured data (schema markup) on the website to enhance search engine understanding and display.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
WellTheory utilizes analytics services and records user interactions to enhance AI functionality, indicating a foundational level of measurement maturity. Advancing to systematic tracking of LLM traffic and sentiment analysis will further enhance their measurement capabilities.
Systematic LLM traffic and sentiment tracking
Implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers within answer engines, utilizing tools like Scrunch or Profound.
Monitor brand presence in AI outputs
Begin daily or weekly monitoring of brand inclusion, citation, and prominence in AI-generated outputs to assess visibility and influence.
Regular sentiment analysis
Establish regular sentiment analysis to gauge public perception and identify areas for improvement.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.