Your AEO Assessment: vax.co.uk
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where vax.co.uk can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup across all product pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well vax.co.uk is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
VAX's website demonstrates a commitment to addressing customer questions with reasonably readable content. However, to advance in AEO maturity, expanding the FAQ section, publishing in-depth blog posts, and implementing content freshness indicators are recommended.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Publish in-depth blog content
Create detailed blog posts that answer specific customer questions and provide in-depth information.
Implement content freshness indicators
Ensure all content is regularly updated and includes visible indicators of freshness, such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
VAX's website demonstrates a solid technical foundation but lacks structured data markup, optimal loading speeds, and consistent mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all product pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and search rankings.
Ensure mobile responsiveness
Ensure mobile responsiveness by adopting a mobile-first design approach and testing across various devices to cater to the growing number of mobile users.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Vax demonstrates moderate authority in the floorcare industry with a solid presence in authoritative sources and generally positive sentiment. To advance, enhancing digital PR, developing thought leadership content, and proactive reputation management are recommended.
Boost digital PR
Enhance digital PR efforts to increase authoritative mentions in industry-leading publications.
Create thought leadership content
Develop and promote thought leadership content to establish Vax as an industry authority.
Manage online reputation
Monitor and manage online reputation by addressing negative mentions and promoting positive reviews.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Vax.co.uk currently lacks visible evidence of web analytics and SEO/AEO tools usage. Implementing systematic tracking of LLM traffic and utilizing SEO tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.