Your AEO Assessment: united.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where united.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
Ensure all FAQs are up-to-date and cover the full range of customer inquiries to improve user experience.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well united.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
United Airlines' website demonstrates a solid foundation in content maturity, effectively addressing customer questions with clear and accessible information. To advance further, enhancing content depth, updating FAQs, and improving readability will be beneficial.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
Update and expand faqs
Ensure all FAQs are up-to-date and cover the full range of customer inquiries to improve user experience.
Enhance content readability
Simplify complex content to achieve a Flesch Reading Ease score of 80 or higher, making information more accessible.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
United Airlines' website demonstrates a solid technical foundation with valid SSL certification and a well-established domain. However, to advance in AEO maturity, implementing structured data markup, optimizing page load times, and ensuring full accessibility to search engines are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize page load times
Optimize page load times by reducing HTTP requests and leveraging browser caching for images.
Ensure page accessibility
Ensure all pages are accessible to search engines by reviewing and updating the robots.txt file and XML sitemaps.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
United Airlines demonstrates strong authority in the airline industry, with consistent citations by major publications and accurate representations on authoritative platforms. To advance further, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing information on authoritative sites.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the airline industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics, animations, and videos to engage users.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia and Google Knowledge Graph to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
United Airlines' website shows no visible evidence of web analytics tools or systematic tracking of LLM traffic and mentions. While the privacy policy indicates the use of cookies for analytics, further implementation of measurement tools is recommended to enhance AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.