Your AEO Assessment: threesixtyeight.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where threesixtyeight.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and search rankings.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well threesixtyeight.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
ThreeSixtyEight's content effectively targets related concepts and maintains a consistent brand voice, with comprehensive FAQs addressing user inquiries. To advance in AEO maturity, the site should develop content clusters, ensure regular updates with visible freshness indicators, and incorporate original research to enhance authority and value.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Include original research
Incorporate original research and data into content to establish authority and provide unique value.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Threesixtyeight.com demonstrates a solid foundation in technical SEO but lacks advanced implementations like structured data markup and optimal performance metrics. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and search rankings.
Conduct comprehensive site audit
Conduct a comprehensive audit to identify and fix broken links, duplicate content, and ensure proper use of canonical tags to maintain site integrity.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
ThreeSixtyEight demonstrates strong E-E-A-T practices and positive online sentiment but can enhance authority by increasing coverage in top industry publications and establishing a Wikipedia presence.
Implement digital PR strategy
Develop a proactive digital PR strategy to increase mentions in authoritative industry publications.
Manage online mentions
Monitor and manage online mentions and sentiment to enhance brand perception.
Publish thought leadership content
Create and distribute thought leadership content to establish authority in the industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website lacks visible measurement tools and a privacy policy, indicating potential gaps in tracking and analyzing web performance and SEO efforts. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.