Your AEO Assessment: thompsoncoburn.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where thompsoncoburn.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon to achieve a Flesch Reading Ease score above 60.
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well thompsoncoburn.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Thompson Coburn LLP's website provides valuable legal information but would benefit from improved readability, expanded FAQ coverage, and more frequent content updates to enhance user engagement and information accessibility.
Improve content readability
Enhance content readability by simplifying language and reducing jargon to achieve a Flesch Reading Ease score above 60.
Expand FAQ coverage
Expand the FAQ section to cover a broader range of client questions, ensuring comprehensive coverage of common inquiries.
Regular content updates
Regularly update content to reflect the latest legal developments and maintain relevance, aiming for at least 50% of content updated within the last 12 months.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Thompson Coburn LLP's website demonstrates a moderate level of technical maturity, with a functional structure and basic SEO practices in place. However, enhancements in structured data implementation, performance optimization, and regular technical audits are necessary to advance to a higher maturity level.
Implement structured data markup
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and ensuring mobile responsiveness.
Conduct regular technical audits
Conduct regular technical audits to identify and fix issues such as broken links and duplicate content.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Thompson Coburn demonstrates strong authority signals with accurate Knowledge Graph and Wikipedia entries, and content attributed to individuals. To advance, the firm should enhance digital PR, publish thought leadership reports, and monitor online sentiment systematically.
Boost digital PR
Enhance digital PR efforts to increase authoritative mentions in industry-leading publications.
Publish thought leadership
Develop and promote annual thought leadership reports to establish authority in the legal sector.
Monitor online sentiment
Implement a systematic approach to monitor and manage online mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Thompson Coburn LLP's website shows no visible evidence of web analytics or SEO tools, and the privacy policy lacks disclosures on analytics or AI usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.