Your AEO Assessment: stlouisfed.org
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where stlouisfed.org can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well stlouisfed.org is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The St. Louis Fed's website effectively addresses user questions with a comprehensive FAQ and maintains content freshness. However, improving readability and expanding FAQ coverage could further enhance user engagement and accessibility.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Maintain content freshness
Ensure all content is updated regularly, with visible 'last updated' dates to reflect freshness.
Expand FAQ coverage
Expand the FAQ section to comprehensively cover all targeted user questions.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation but requires improvements in structured data implementation, loading speed optimization, and mobile responsiveness to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The Federal Reserve Bank of St. Louis demonstrates strong authority through expert content and consistent citations. Enhancing visual storytelling and proactively managing citations can further solidify its authoritative position.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive data visualizations and infographics to engage users.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure information about your brand is up-to-date and well-sourced.
Manage citations in publications
Monitor and manage citations to ensure your research is properly linked and attributed in major publications.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The St. Louis Fed utilizes Google Analytics for aggregate website analysis but lacks evidence of systematic tracking of LLM traffic, mentions, sentiment, or AI mention tracking tools, indicating a Measurement maturity level of 2.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt AI mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Measure LLM content accuracy and zero-click value
If not already in place (we cannot tell from the outside), establish systematic measurement of LLM content accuracy and freshness, and attribute value to zero-click mentions.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.