Your AEO Assessment: southwest.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where southwest.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Optimize mobile load speed and layout stability: mobile page load times and layout shifts are notably above target thresholds. Inline critical CSS, defer non-essential stylesheets, optimize images ...
Publish one more content page to unlock level 2: you currently have 9 content pages — just one short of the level 2 threshold. Adding one more blog post, guide, or resource page covering a core top...
Adopt a dedicated AEO monitoring tool: invest in a purpose-built AEO tool that systematically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't sca...
AI visibility snapshot
Top competitors mentioned alongside you
What your AEO Assessment covers
Your personalized AEO assessment measures how well southwest.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Southwest has a solid foundation with strong FAQ coverage (90.5% of pages) and detailed content averaging 2,720 words per page. You're just one content page away from reaching Level 2. Expanding your content library and addressing more prospect questions will accelerate visibi...
Publish one more content page
You currently have 9 content pages — just one short of the Level 2 threshold. Adding one more blog post, guide, or resource page covering a core topic will unlock the next maturity level.
Address key prospect questions
Your content currently covers about 48% of the questions prospects are likely asking. Identify and create content targeting the remaining high-intent questions to improve your visibility in AI-driv...
Expand topic-specific FAQ sections
Your FAQ presence is already excellent at 90.5% of pages. To get even more value, ensure each FAQ section addresses 3-5 questions specific to that page's topic, particularly on product and landing ...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Southwest has solid SEO fundamentals in place—strong metadata coverage, HTTPS enforcement, and a valid sitemap. The key opportunity now is improving page load speed and layout stability, especially on mobile, to strengthen visibility in AI-driven search results.
Speed up desktop page loads
Your desktop pages are loading slightly slower than ideal. Preload critical resources, serve responsive images, and defer non-critical JavaScript to bring load times under the recommended threshold.
Reduce mobile layout shifts
Mobile pages show minor layout shifts that can disrupt user experience. Reserve space for images and ads, and avoid inserting dynamic content above the fold to stabilize the visual layout.
Optimize mobile load speed
Mobile page load times are notably above the target threshold. Inline critical CSS, defer non-essential stylesheets, and optimize images for mobile viewports to significantly improve performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Southwest has a solid online identity with a Wikipedia page, Google Knowledge Graph presence, and strong social media links. The next opportunity is strengthening on-site authority signals like author attribution and a dedicated press/media section.
Expand author bylines on content
Increase author attribution across content pages to at least 15%. Add author bios with credentials and use Person schema markup to help AI platforms recognize and trust your content creators.
Create a press or media page
Add a dedicated Press, News, or Media section to aggregate press mentions, awards, and company news. This helps AI platforms better understand Southwest's market presence and brand story.
Leverage your wikipedia presence
Southwest already has a Wikipedia page — ensure it reflects current brand positioning and key milestones. A well-maintained Wikipedia entry significantly boosts how accurately AI platforms represen...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Southwest has a solid online identity with a Wikipedia page, Google Knowledge Graph presence, and strong social media links. The next opportunity is strengthening on-site authority signals like author attribution and a dedicated press/media section.
Expand author bylines on content
Increase author attribution across content pages to at least 15%. Add author bios with credentials and use Person schema markup to help AI platforms recognize and trust your content creators.
Create a press or media page
Add a dedicated Press, News, or Media section to aggregate press mentions, awards, and company news. This helps AI platforms better understand Southwest's market presence and brand story.
Leverage your wikipedia presence
Southwest already has a Wikipedia page — ensure it reflects current brand positioning and key milestones. A well-maintained Wikipedia entry significantly boosts how accurately AI platforms represen...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.