Your AEO Assessment: soundthinking.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where soundthinking.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand content to address a broader range of user questions, including 'what', 'how', and 'why' topics
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility
Ensure all content is updated regularly, with visible 'last updated' dates to indicate freshness
What your AEO Assessment covers
Your personalized AEO assessment measures how well soundthinking.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
SoundThinking's content demonstrates a commitment to addressing user questions and maintaining freshness. However, opportunities exist to broaden content scope, enhance readability, and ensure regular updates to advance in AEO maturity.
Broaden content scope
Expand content to address a broader range of user questions, including 'what', 'how', and 'why' topics.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates to indicate freshness.
Enhance readability
Simplify language to improve readability, aiming for a Flesch Reading Ease score above 60.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
SoundThinking's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data, optimized meta elements, and an XML sitemap. Addressing these areas will enhance search engine visibility and user engagement.
Implement structured data markup
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility.
Optimize meta titles and descriptions
Ensure all pages have unique, descriptive meta titles and descriptions to improve click-through rates and search relevance.
Create and submit XML sitemap
Develop and submit an XML sitemap to search engines to facilitate better crawling and indexing of the website.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
SoundThinking demonstrates a solid foundation in authority with recognized entries in major platforms and positive media coverage. To advance, the company should enhance digital PR, monitor brand mentions, and develop thought leadership content.
Boost digital PR initiatives
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and online platforms.
Implement mention and sentiment tracking
Monitor and systematically track earned mentions and sentiment to assess and improve brand perception.
Create thought leadership content
Develop and distribute thought leadership content to establish authority in the public safety technology sector.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
SoundThinking's website currently lacks visible evidence of web analytics and SEO tools, and its privacy policy does not specify analytics or AI/LLM usage, indicating a need for enhanced measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.