Your AEO Assessment: sonoco.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where sonoco.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Simplify technical content to improve readability and accessibility.
Implement structured data markup across all relevant pages to enhance search engine understanding.
What your AEO Assessment covers
Your personalized AEO assessment measures how well sonoco.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Sonoco's content effectively addresses some user questions but would benefit from expanded FAQs, improved readability, and more frequent updates to enhance user engagement and information relevance.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Maintain content freshness
Regularly update content to ensure freshness and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Sonoco's website demonstrates a moderate level of technical SEO maturity, with a solid foundation in place. However, to advance further, implementing structured data, optimizing Core Web Vitals, and conducting regular technical audits are essential steps.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving page load times and ensuring mobile responsiveness.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Sonoco demonstrates strong authority in the packaging industry with high coverage and positive sentiment in authoritative publications, accurate third-party entries, and content attributed to individuals. To advance, enhancing digital PR efforts and developing thought leadership reports are recommended.
Enhance digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Develop thought leadership reports
Develop and promote annual thought leadership reports to establish industry authority.
Monitor online mentions
Implement a systematic approach to monitor and manage online mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Sonoco's website currently shows no visible evidence of measurement tools or analytics implementation. Advancing to the next maturity level requires implementing systematic tracking of LLM traffic and mentions, utilizing mention tracking tools, and measuring LLM content accuracy and zero-click value.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Measure LLM content accuracy and zero-click value
If not already in place (we cannot tell from the outside), establish systematic measurement of LLM content accuracy and freshness, and attribute value to zero-click mentions.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.