Your AEO Assessment: solarwinds.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where solarwinds.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a content strategy that includes creating a library of articles addressing user questions, such as 'what / how / why' content.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Establish an editorial team to regularly update and expand content, ensuring it remains current and comprehensive.
What your AEO Assessment covers
Your personalized AEO assessment measures how well solarwinds.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
SolarWinds' content strategy is currently at Level 1 maturity, focusing primarily on brand-specific keywords with limited user-focused content. Establishing a comprehensive content library, forming an editorial team, and maintaining a blog and FAQ section are essential steps to advance their content maturity.
Create user-focused content library
Develop a content strategy that includes creating a library of articles addressing user questions, such as 'what / how / why' content.
Form editorial team for content updates
Establish an editorial team to regularly update and expand content, ensuring it remains current and comprehensive.
Launch and maintain blog and FAQ sections
Implement a blog and FAQ section, and ensure they are regularly updated with new entries to engage users and improve SEO.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
SolarWinds' website demonstrates a solid technical foundation but can enhance its AEO maturity by implementing structured data, optimizing image attributes, and ensuring mobile-friendly design across all pages.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Add descriptive alt attributes to images
Optimize images by adding descriptive 'alt' attributes to improve accessibility and SEO.
Ensure mobile-friendly design
Ensure all pages are mobile-friendly to provide a consistent user experience across devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
SolarWinds demonstrates strong authority in the IT infrastructure management industry, with consistent citations and a recognized Knowledge Panel. Enhancing thought leadership through original research and improving visual storytelling can further solidify its position.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage wikipedia accuracy
Proactively manage and correct inaccuracies on Wikipedia and other reference sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
SolarWinds currently lacks visible evidence of web analytics and SEO/AEO tools on their website, and their privacy policy does not disclose the use of such tools. Implementing systematic tracking and utilizing appropriate tools could enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking to monitor inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.