Your AEO Assessment: sixthstreet.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where sixthstreet.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries
Simplify technical content to improve readability and accessibility
Regularly update content to reflect current information and maintain relevance
What your AEO Assessment covers
Your personalized AEO assessment measures how well sixthstreet.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Sixth Street's content effectively addresses some client questions but lacks a comprehensive FAQ section. Improving readability and ensuring regular content updates will enhance user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Implement regular content updates
Regularly update content to reflect current information and maintain relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Sixth Street's website demonstrates a solid technical foundation but requires enhancements in schema implementation, performance optimization, and error resolution to advance its AEO maturity.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness.
Ensure page accessibility and error-free content
Ensure all pages are accessible and free from errors to improve user experience and search engine indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Sixth Street demonstrates strong authority with high positive mentions and accurate knowledge graph entries. To advance, the firm should focus on publishing original research, enhancing visual content, and managing its Wikipedia presence.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the investment management industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Update wikipedia page
Proactively manage and update the company's Wikipedia page to ensure accuracy and comprehensiveness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Sixth Street's website currently shows no visible evidence of web analytics tools or disclosures related to analytics and AI/LLM usage. To advance in measurement maturity, implementing systematic tracking of LLM traffic and utilizing SEO tools is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.