Your AEO Assessment: ses.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where ses.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup (schema.org) across all relevant pages.
Enhance visual storytelling by incorporating interactive infographics and videos.
What your AEO Assessment covers
Your personalized AEO assessment measures how well ses.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
SES's content effectively addresses some user questions but lacks a comprehensive FAQ section and exhibits complex language. Regular content updates are needed to enhance readability and maintain relevance.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Implement content update schedule
Regularly update existing content to ensure freshness and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and mobile responsiveness enhancements. Addressing these areas will improve search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Add descriptive alt attributes to images
Ensure all images have descriptive 'alt' attributes to improve accessibility and image search optimization.
Enhance mobile responsiveness
Optimize the website for mobile responsiveness by incorporating media queries and ensuring a seamless user experience across all devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
SES demonstrates strong authority in the satellite communications industry, with high coverage and positive sentiment in authoritative publications, accurate third-party information, and content attributed to experts. To advance further, SES should focus on publishing original research, enhancing visual storytelling, and proactively managing third-party information.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the satellite communications industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos to engage visitors.
Manage third-party information
Proactively manage and update information on third-party platforms like Wikipedia to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
SES's current measurement practices appear to be at an ad hoc level, with no visible evidence of advanced analytics tools or systematic tracking of LLM-related metrics. Implementing structured measurement strategies could enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.