Your AEO Assessment: seenewzealand.co.nz
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where seenewzealand.co.nz can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
What your AEO Assessment covers
Your personalized AEO assessment measures how well seenewzealand.co.nz is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The website demonstrates a foundational approach to content, addressing some user questions with plain language. However, to advance in AEO maturity, it should focus on creating comprehensive content clusters, ensuring regular updates, and expanding its FAQ section to cover a broader range of user inquiries.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions, ensuring clarity and depth in answers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical elements in place but lacks structured data markup, has mobile usability issues, and experiences slow page load times. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
See New Zealand demonstrates a foundational level of authority with positive mentions on authoritative sites. However, to advance, it should enhance E-E-A-T signals by adding author bios, claiming a Google Knowledge Graph entry, and establishing a Wikipedia page.
Add author bios
Add author bios to key posts to demonstrate expertise and experience.
Claim knowledge graph
Claim and optimize a Google Knowledge Graph entry to enhance brand authority.
Create wikipedia page
Create or update a Wikipedia page to establish credibility.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
See New Zealand demonstrates a solid foundation in measurement maturity by utilizing Google Analytics and cookies for visitor tracking. Advancing to the next level involves implementing systematic LLM traffic and sentiment tracking, adopting advanced mention tracking tools, and monitoring conversion rates from LLM traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.