Your AEO Assessment: salesforce.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where salesforce.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement dynamic personalization to tailor content for individual users based on their industry, role, and interests.
Enhance content with interactive elements such as animations and videos to increase engagement and convey complex information effectively.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well salesforce.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Salesforce's content strategy effectively addresses the full buyer journey with comprehensive, regularly updated materials. To reach the highest maturity level, incorporating dynamic personalization, interactive elements, and external expert insights is recommended.
Implement dynamic personalization
Implement dynamic personalization to tailor content for individual users based on their industry, role, and interests.
Add interactive content elements
Enhance content with interactive elements such as animations and videos to increase engagement and convey complex information effectively.
Incorporate guest expert insights
Collaborate with external experts to contribute guest insights, adding diverse perspectives and enhancing content credibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Salesforce's website exhibits strong technical SEO practices, including solid Core Web Vitals and a robust backlink profile. To advance to the highest maturity level, implementing structured data markup, optimizing URL structures, and enhancing mobile usability are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize URL structures
Optimize URL structures to be more user-friendly and keyword-rich, improving both user experience and SEO performance.
Enhance mobile usability
Enhance mobile usability by ensuring all pages are fully responsive and load efficiently on mobile devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Salesforce demonstrates a high level of authority maturity, with widespread positive citations, original research contributions, and engaging visual content. Continued focus on thought leadership and citation management will further solidify its position.
Maintain thought leadership
Continue producing original research reports to maintain thought leadership.
Manage citations
Actively manage and update citations across authoritative platforms.
Enhance visual storytelling
Enhance visual storytelling through advanced multimedia content.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Salesforce demonstrates a solid foundation in measurement practices, utilizing web analytics tools and maintaining comprehensive privacy policies. To advance to the next maturity level, implementing systematic tracking of LLM traffic and mentions, along with conversion rate analysis for LLM-sourced traffic, is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.