Your AEO Assessment: rogers.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where rogers.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by compressing images and minimizing JavaScript to improve page load times.
What your AEO Assessment covers
Your personalized AEO assessment measures how well rogers.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Rogers.com has made strides in addressing user questions and maintaining content freshness. However, to advance in AEO maturity, enhancing the FAQ section, ensuring regular content updates, and simplifying complex documents are recommended.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance readability of legal content
Simplify complex legal and corporate documents to improve readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Rogers.com demonstrates a solid technical SEO foundation but can enhance its maturity by implementing structured data, optimizing page load times, and refining meta tags to improve search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by compressing images and minimizing JavaScript to improve page load times.
Optimize title tags and meta descriptions
Ensure all pages have unique, descriptive, and optimized title tags and meta descriptions to improve click-through rates.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Rogers Communications demonstrates strong authority through expert content, positive citations, and engaging visuals. To advance, enhancing visual storytelling, correcting reference inaccuracies, and developing original research reports are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging multimedia content across the website.
Correct reference inaccuracies
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Develop original research reports
Develop and promote original research reports to establish thought leadership and increase authoritative citations.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Rogers.com currently lacks visible evidence of web analytics and SEO/AEO tools, and its privacy policy does not disclose analytics or AI/LLM usage. To advance in AEO maturity, implementing systematic tracking of LLM traffic and mentions, adopting AI mention tracking tools, and monitoring conversion rates from LLM traffic are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt AI mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.