Your AEO Assessment: roberthalf.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where roberthalf.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Conduct a comprehensive technical SEO audit to identify and resolve issues affecting site performance, such as crawlability, indexing, and site speed.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well roberthalf.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Robert Half's content effectively addresses clusters of related questions with comprehensive FAQs and plain English usage. To advance, enhancing semantic richness, ensuring complete FAQ coverage, and improving readability are recommended.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve readability
Maintain content readability with a Flesch Score of 80 or higher to ensure accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Robert Half's website demonstrates a solid foundation in technical SEO with secure communication and URL standardization. However, implementing structured data markup and optimizing images are key areas for improvement to enhance search engine visibility and user experience.
Comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues affecting site performance, such as crawlability, indexing, and site speed.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website images
Optimize website images by converting them to modern formats and ensuring they are properly sized to improve loading times and user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Robert Half demonstrates strong authority through expert-attributed content and consistent industry citations. Enhancing visual storytelling and proactive digital PR can further solidify its leadership position.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and high-quality visuals across key pages.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Increase digital PR efforts
Increase proactive digital PR efforts to secure more authoritative mentions and citations across industry-leading platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Robert Half's website shows no visible evidence of measurement tools or analytics implementation. Advancing to the next maturity level requires establishing systematic tracking of LLM traffic, mentions, and conversion rates, potentially utilizing tools like SEMrush or Ahrefs.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.