Your AEO Assessment: riotgames.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where riotgames.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize render-blocking resources to improve page load times and user experience.
What your AEO Assessment covers
Your personalized AEO assessment measures how well riotgames.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Riot Games' content effectively addresses related concepts and queries, with FAQs covering most targeted questions and a consistent brand voice. To advance, enhancing content depth, ensuring comprehensive FAQ coverage, and standardizing messaging are recommended.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Standardize brand voice
Maintain a consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Riot Games' website demonstrates a solid technical foundation with effective caching and minification practices. However, to advance in AEO maturity, implementing structured data markup, optimizing render-blocking resources, and ensuring single redirects are recommended.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize render-blocking resources
Optimize render-blocking resources to improve page load times and user experience.
Ensure single redirect for all pages
Ensure all pages are accessible via a single redirect to maintain SEO integrity.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Riot Games demonstrates strong authority in the gaming industry, with consistent citations by major publications and recognition as a notable entity. Enhancing thought leadership through original research and improving visual storytelling can further solidify its position.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the gaming industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality multimedia content.
Manage authoritative platform information
Proactively manage and update information on authoritative platforms like Wikipedia to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Riot Games currently lacks visible measurement tools and systematic tracking of LLM traffic and mentions, indicating an ad hoc approach to presence checking. Implementing structured tracking and analytics would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.