Your AEO Assessment: richardhayes.co.nz
Overall AEO Maturity score: 1 out of 5
Your top 3 priorities
Here's where richardhayes.co.nz can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Implement basic schema markup (e.g., Organization, Breadcrumb) across key pages to enhance search engine understanding.
Enhance E-E-A-T by adding detailed author bios and showcasing expertise.
What your AEO Assessment covers
Your personalized AEO assessment measures how well richardhayes.co.nz is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The website has made progress in providing content that addresses user questions and maintains readability. However, to advance in AEO maturity, it should develop a comprehensive FAQ section, ensure regular content updates, and include visible indicators of content freshness.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Regularly update content
Regularly update existing content to reflect the latest trends and information.
Add content freshness indicators
Ensure all content includes visible indicators of freshness, such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently exhibits fundamental technical SEO issues, including the absence of structured data, inconsistent meta tags, and broken internal links. Addressing these areas will significantly enhance search engine visibility and user experience.
Implement basic schema markup
Implement basic schema markup (e.g., Organization, Breadcrumb) across key pages to enhance search engine understanding.
Optimize title tags and meta descriptions
Ensure all pages have unique, descriptive title tags and meta descriptions to improve click-through rates.
Fix broken internal links
Address any broken links and ensure all internal links are functional to enhance user experience and SEO.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The website currently has minimal external recognition and lacks key authoritative signals, indicating a foundational level of authority maturity.
Enhance e-e-a-t
Enhance E-E-A-T by adding detailed author bios and showcasing expertise.
Claim Google knowledge graph
Claim and optimize a Google Knowledge Graph entry for the brand.
Create wikipedia page
Develop a Wikipedia page to establish authoritative presence.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently shows no visible evidence of measurement tools or policies, indicating a basic level of measurement maturity. Implementing systematic tracking and utilizing SEO tools would enhance its measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.