Your AEO Assessment: polsinelli.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where polsinelli.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex legal content to improve readability and accessibility.
Develop a comprehensive FAQ section addressing common client inquiries.
Implement basic schema markup such as Organization, Article, and BreadcrumbList on key pages.
What your AEO Assessment covers
Your personalized AEO assessment measures how well polsinelli.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Polsinelli's website offers extensive legal content but faces challenges in readability and addressing common client questions. Enhancing content clarity, developing a comprehensive FAQ section, and ensuring regular updates will improve user engagement and information accessibility.
Enhance content readability
Simplify complex legal content to improve readability and accessibility.
Create comprehensive faqs
Develop a comprehensive FAQ section addressing common client inquiries.
Maintain content freshness
Regularly update content to ensure accuracy and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Polsinelli's website currently lacks structured data implementation, placing it at Level 1 in the Technical category. By introducing basic schema markup and developing a comprehensive implementation plan, the site can enhance its search engine visibility and user experience.
Implement basic schema markup
Implement basic schema markup such as Organization, Article, and BreadcrumbList on key pages.
Develop schema implementation plan
Develop a comprehensive schema implementation plan for all relevant pages.
Monitor and validate schema markup
Monitor and validate schema markup using tools like Google's Rich Results Test.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Polsinelli demonstrates strong authority with high coverage and positive mentions on authoritative sites, accurate Google Knowledge Graph and Wikipedia entries, and engaging, attributed content. To advance, the firm should focus on publishing original research, enhancing visual storytelling, and proactively managing citations.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Polsinelli demonstrates foundational measurement practices with web analytics tools and data processing activities. Advancing to systematic tracking of LLM interactions and conversions will enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.