Your AEO Assessment: petiq.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where petiq.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common pet health questions.
Create a blog with regular posts on pet care topics to engage and inform visitors.
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well petiq.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
PetIQ's content strategy is progressing, with clear and accessible information. However, enhancing question coverage and regularly updating content will further improve user engagement and trust.
Expand FAQ section
Develop a comprehensive FAQ section addressing common pet health questions.
Launch pet care blog
Create a blog with regular posts on pet care topics to engage and inform visitors.
Implement content update schedule
Ensure all content is updated regularly, with visible 'last updated' dates to indicate freshness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
PetIQ's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and optimal performance metrics. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Conduct technical SEO audit
Conduct a comprehensive technical SEO audit to identify and fix issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
PetIQ demonstrates a solid foundation in authority with positive mentions on key industry sites and accurate third-party profiles. To advance, focusing on proactive digital PR, systematic tracking of mentions, and developing thought leadership content is recommended.
Boost digital PR for authoritative mentions
Enhance digital PR efforts to increase authoritative mentions in industry-leading publications.
Systematize tracking of mentions and sentiment
Implement systematic tracking of earned mentions and sentiment across platforms.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the pet health industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
PetIQ's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions, and implementing conversion rate monitoring, would advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.