Your AEO Assessment: pepsi.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where pepsi.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common consumer questions.
Regularly update content to ensure freshness and relevance.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well pepsi.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Pepsi.com demonstrates a foundational content strategy with some answer-oriented material but lacks comprehensive coverage of user questions and regular content updates. Enhancing the FAQ section, updating content frequently, and improving readability will advance its AEO maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common consumer questions.
Implement regular content updates
Regularly update content to ensure freshness and relevance.
Improve content readability
Enhance content readability by simplifying language and structure.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Pepsi.com demonstrates a solid technical foundation with secure HTTPS implementation and efficient load times. However, to advance in AEO maturity, the site should focus on implementing comprehensive schema markup, optimizing meta tags, and addressing structural issues like broken links and missing H1 tags.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Fix broken links and missing h1 tags
Conduct a thorough audit to identify and fix any broken links or missing H1 tags to enhance user experience and SEO performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Pepsi demonstrates a high level of authority maturity, with consistent citations from industry leaders, proactive management of brand mentions, and engaging visual storytelling on its website. Continued efforts in these areas will help sustain and enhance its authoritative status.
Sustain high authority status
Maintain and enhance current authoritative content and visual storytelling to sustain high authority status.
Enhance digital PR efforts
Continue proactive digital PR efforts to ensure widespread, positive citations across authoritative platforms.
Monitor AI-generated mentions
Regularly monitor and manage brand mentions in AI-generated content to maintain positive sentiment and accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Pepsi.com employs common tracking technologies for interest-based advertising but lacks publicly available evidence of advanced measurement practices such as systematic LLM traffic tracking, mention analysis, or the use of SEO and AEO tools. Implementing these practices could enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.