Your AEO Assessment: pentagram.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where pentagram.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times and improving mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well pentagram.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Pentagram's website provides some user-focused content but lacks depth and regular updates. Enhancing the FAQ section, updating content regularly, and simplifying language can improve user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Regularly update content
Regularly update content to reflect current projects and design trends.
Simplify project descriptions
Simplify language in project descriptions to improve readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Pentagram's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and optimal performance metrics. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness.
Add descriptive alt text to images
Ensure all images have descriptive alt text to improve accessibility and SEO.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Pentagram demonstrates strong authority in the design industry through frequent citations by authoritative publications, content attributed to individual designers, and engaging visual storytelling. To advance further, the firm should focus on publishing original research, enhancing digital PR efforts, and maintaining accurate third-party profiles.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the design industry.
Increase digital PR efforts
Enhance proactive digital PR efforts to secure more mentions in authoritative industry publications and platforms.
Maintain accurate third-party profiles
Regularly monitor and update third-party profiles, such as Wikipedia and Google Knowledge Graph, to ensure accurate representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Pentagram's website lacks visible evidence of web analytics and SEO tools, suggesting potential gaps in measurement practices. Enhancing tracking of LLM traffic and mentions could improve their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.