Your AEO Assessment: onfido.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where onfido.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website performance by addressing Core Web Vitals, including improving page load times and ensuring mobile responsiveness.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well onfido.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Onfido's content effectively addresses clusters of related questions with a focus on user information needs. However, enhancing content depth and readability could further improve user engagement and accessibility.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve content readability
Maintain content readability with a Flesch Score of 80 or higher to ensure accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Onfido.com demonstrates a solid technical SEO foundation but requires enhancements in structured data implementation, Core Web Vitals optimization, and regular technical audits to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving page load times and ensuring mobile responsiveness.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, crawl errors, and duplicate content.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Onfido demonstrates strong authority in the identity verification industry, with significant recognition and positive mentions across authoritative sites. To advance to the next maturity level, focusing on original research, enhanced visual storytelling, and proactive management of reference site information is recommended.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the identity verification industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals.
Manage wikipedia and reference sites
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Onfido's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions could improve insights and performance.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.