Your AEO Assessment: oiq.qc.ca
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where oiq.qc.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Develop comprehensive content clusters addressing related user questions to improve semantic richness.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well oiq.qc.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The OIQ website demonstrates a strong commitment to addressing user questions with comprehensive content. However, improving readability, developing content clusters, and ensuring regular updates will enhance its content maturity.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Create content clusters
Develop comprehensive content clusters addressing related user questions to improve semantic richness.
Regular content updates
Ensure all content is regularly updated, with visible indicators of freshness, to maintain relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical elements in place but lacks comprehensive structured data, consistent mobile optimization, and optimal page load speeds. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly to improve user experience and search rankings.
Optimize page load speeds
Optimize page load speeds by compressing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The Ordre des ingénieurs du Québec demonstrates a moderate level of authority with some presence on authoritative sites and positive sentiment. However, there is room for improvement in digital PR, online sentiment management, and thought leadership to advance to a higher maturity level.
Enhance digital PR
Enhance digital PR efforts to increase mentions on authoritative sites.
Manage online mentions
Monitor and manage online mentions to improve sentiment analysis.
Promote thought leadership
Develop and promote thought leadership content to establish authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking and utilizing appropriate tools can enhance measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.