Your AEO Assessment: ogilvy.com.au
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where ogilvy.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Ensure all content is updated regularly, with visible 'last updated' dates.
What your AEO Assessment covers
Your personalized AEO assessment measures how well ogilvy.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Ogilvy Australia's content effectively addresses some client questions but would benefit from a dedicated FAQ section, regular content updates, and improved readability to enhance user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Implement regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify language in complex articles to improve readability scores.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Ogilvy Australia's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and image optimization, which are crucial for enhancing search visibility and user experience.
Implement structured data markup
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Add descriptive alt text to images
Ensure all images have descriptive alt text to improve accessibility and SEO performance.
Optimize website loading speed
Optimize website loading speed by compressing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Ogilvy Australia demonstrates strong authority with high industry coverage, accurate third-party entries, and engaging content. To advance, focus on publishing original research, enhancing visual storytelling, and managing reference entries.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and multimedia content.
Manage wikipedia entries
Proactively manage and update Wikipedia and other reference entries to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Ogilvy Australia's website lacks visible evidence of web analytics tools and disclosures related to analytics or AI/LLM usage. To advance in AEO maturity, implementing systematic tracking of LLM traffic and utilizing mention tracking tools are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.