Your AEO Assessment: novo.co
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where novo.co can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Unify brand messaging sitewide: audit key pages to ensure consistent descriptions of what novo does. Inconsistent messaging confuses AI platforms and dilutes your brand identity — especially critic...
Refresh and update existing content: none of your content pages show recent updates within the last 6 months. Prioritize refreshing your highest-traffic and highest-value pages first to signal rele...
Adopt an AEO monitoring tool: invest in a dedicated AEO monitoring tool to systematically track AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't scale — ...
AI visibility snapshot
Top competitors mentioned alongside you
What your AEO Assessment covers
Your personalized AEO assessment measures how well novo.co is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Novo has a solid content foundation with 94 pages across 10 content types and FAQ sections on nearly 20% of pages. The key opportunity is refreshing existing content and closing remaining question gaps to move toward Level 3 maturity.
Refresh and update existing content
None of your content pages show recent updates within the last 6 months. Prioritize refreshing your highest-traffic and highest-value pages first to signal relevance to both users and AI engines.
Close key question coverage gaps
Your content addresses 38% of the questions prospects typically ask — just shy of the 40% target. Identify and create content for the highest-intent unanswered questions to reach the next level.
Accelerate your content refresh cadence
Aim to review and update at least 20% of your content every six months. Focus on pages covering competitive or fast-evolving topics, as well as any with outdated information or declining engagement.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Novo has strong foundational technical elements in place — full Schema.org coverage, valid sitemap, HTTPS enforcement, and solid SEO metadata. You're close to Level 3: addressing crawlability and security headers can unlock the next tier of AI discoverability.
Boost crawlability above 95%
You're at 90% crawlability — nearly there. Audit your robots.txt and sitemap to ensure all key pages are discoverable, and strengthen internal linking to close the gap.
Enable HSTS security header
Adding an HSTS header signals to AI engines and browsers that your site is secure and trustworthy. This is a straightforward server configuration change that strengthens your credibility signals.
Optimize mobile loading speed
Improving your mobile Largest Contentful Paint (LCP) below 2.5 seconds enhances both user experience and AI engine favorability. Focus on image optimization, reducing render-blocking resources, and...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Novo has foundational authority assets in place — About page, schema, Wikipedia, and Knowledge Graph. However, brand messaging inconsistency and AI platform confusion with Novo Nordisk are limiting how well LLMs recognize and represent the fintech brand.
Unify brand messaging sitewide
Audit key pages (homepage, about, product, pricing) to ensure consistent descriptions of what Novo does. Inconsistent messaging confuses AI platforms and dilutes your brand identity — especially cr...
Add a press page
Create a Press, News, or Media section — standalone or within your About area. Aggregating press mentions, awards, and company news helps AI platforms distinguish Novo the fintech from other entiti...
Strengthen author attribution with schema
Your author byline rate (38.5%) already exceeds the threshold — great work. Now add structured Person schema and detailed author bios with credentials to give AI platforms richer authorship signals...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Novo has a strong analytics foundation with 12 tools and 100% sitewide coverage — an excellent base. The next step is layering in AEO-specific tracking to measure how AI platforms drive discovery and traffic to your brand.
Adopt an AEO monitoring tool
Invest in a dedicated AEO monitoring tool to systematically track AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't scale — purpose-built tools automate t...
Start tracking AEO-specific metrics
If not already in place (we cannot tell from the outside), begin monitoring AI bot traffic via server logs, LLM-referred human traffic from platforms like ChatGPT and Perplexity, and brand mention ...
Maintain full analytics coverage
Your 100% sitewide analytics coverage is already best-in-class — keep it there. This complete visibility will be essential for accurately measuring AI-referred traffic patterns as you build out you...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.