Your AEO Assessment: nike.com
Overall AEO Maturity score: 1 out of 5
Your top 3 priorities
Here's where nike.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Refresh and update existing content: none of nike's content pages show updates within the past 12 months. Prioritize refreshing high-value pages with current information so AI engines recognize you...
Fix broken internal links: a very high percentage of internal links are returning errors, which undermines both search engine crawling and AI engine trust. Audit the site and prioritize fixing or r...
Adopt an AEO monitoring tool: platforms like profound, otterly, or scrunch can systematically track AI citation rates, LLM brand mentions, and AI-referred traffic — capabilities essential for a bra...
What your AEO Assessment covers
Your personalized AEO assessment measures how well nike.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Nike has a solid content foundation with 56 pages across 6 content types and strong FAQ coverage (98.5%). The biggest opportunity is refreshing existing content — no pages show recent updates. Addressing freshness and question alignment will unlock the next maturity level.
Refresh and update existing content
None of your content pages show updates within the past 12 months. Prioritize refreshing high-value pages with current information so AI engines and search platforms recognize your content as activ...
Accelerate content publishing cadence
Aim to have at least 15% of your content pages reflect updates from the last 6 months. Focus first on your highest-traffic and most strategically important pages to maximize impact.
Align content with prospect questions
Your content addresses about 35% of likely prospect questions — just below the 40% target. Use tools like Google's People Also Ask or direct customer insights to identify gaps and create content th...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Nike has foundational technical elements in place like HTTPS and robots.txt, but a high broken link rate and gaps in SEO metadata are holding back AI discoverability. Addressing these two areas can quickly unlock the next level of technical maturity.
Fix broken internal links
A very high percentage of internal links are returning errors, which hurts both search engine crawling and AI engine trust. Audit your site with a crawling tool and prioritize fixing or removing br...
Strengthen SEO metadata coverage
About 30% of pages are missing complete SEO metadata like unique title tags, meta descriptions, or proper heading structures. Ensure every key page has a unique title (50-60 chars), meta descriptio...
Expand schema.Org markup coverage
Schema markup exists on about a third of pages, which is a solid start. Scaling JSON-LD structured data (especially Product and Organization types) to 75%+ of pages will help AI engines understand ...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Nike has exceptional brand recognition across AI platforms, a Wikipedia page, Knowledge Graph presence, and strong social links. However, the website appears to lack dedicated About and Contact pages, which are foundational signals that help LLMs build deeper brand context.
Add a dedicated about page
Create an About page that tells Nike's story, mission, and brand identity in one place. This gives LLMs a clear, authoritative source to reference when describing your company to prospects.
Create a contact page
Add a dedicated Contact page with clear contact details such as corporate address, phone, and email. This is a basic trust signal that search engines and AI platforms use to validate brand legitimacy.
Build a press or news hub
Consolidate press mentions, awards, and company news into a dedicated Press or Media section. This helps AI platforms surface Nike's market presence, cultural impact, and recent milestones more con...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Nike has exceptional brand recognition across AI platforms, a Wikipedia page, Knowledge Graph presence, and strong social links. However, the website appears to lack dedicated About and Contact pages, which are foundational signals that help LLMs build deeper brand context.
Add a dedicated about page
Create an About page that tells Nike's story, mission, and brand identity in one place. This gives LLMs a clear, authoritative source to reference when describing your company to prospects.
Create a contact page
Add a dedicated Contact page with clear contact details such as corporate address, phone, and email. This is a basic trust signal that search engines and AI platforms use to validate brand legitimacy.
Build a press or news hub
Consolidate press mentions, awards, and company news into a dedicated Press or Media section. This helps AI platforms surface Nike's market presence, cultural impact, and recent milestones more con...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.