Your AEO Assessment: ncqa.org
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where ncqa.org can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy targeting a broader range of relevant keywords beyond brand-specific terms.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Establish a regularly updated blog and FAQ section to address common user questions and provide valuable information.
What your AEO Assessment covers
Your personalized AEO assessment measures how well ncqa.org is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
NCQA's content strategy is currently at Level 1, focusing mainly on brand-specific keywords without a comprehensive approach to broader industry topics. Establishing a blog and FAQ section, along with a systematic editorial process, will enhance content depth and user engagement.
Expand keyword targeting
Develop a comprehensive content strategy targeting a broader range of relevant keywords beyond brand-specific terms.
Launch blog and FAQ sections
Establish a regularly updated blog and FAQ section to address common user questions and provide valuable information.
Implement editorial process
Implement an editorial process to ensure content is created and updated systematically, enhancing depth and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
NCQA.org has foundational technical SEO elements in place but needs to implement comprehensive schema markup, optimize website performance, and enhance image accessibility to advance its AEO maturity.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by addressing JavaScript errors and improving page load times.
Add descriptive alt attributes to images
Ensure all images have descriptive alt attributes to improve accessibility and SEO.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
NCQA demonstrates strong authority in healthcare quality assurance, with consistent citations and a recognized Knowledge Panel. To advance, focusing on original research and enhancing visual content will further solidify its leadership position.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
NCQA.org currently shows no visible evidence of advanced measurement tools, indicating a basic level of analytics implementation. Enhancing tracking of LLM traffic and mentions, and utilizing SEO tools, would advance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.