Your AEO Assessment: nasdaq.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where nasdaq.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content to comprehensively answer user questions, focusing on high 'visit website' intent topics such as examples and templates.
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Ensure all pages are served over HTTPS to enhance security and trustworthiness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well nasdaq.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Nasdaq's fintech solutions content is progressing, with some answer-oriented material and recent updates. However, enhancing comprehensiveness, increasing update frequency, and improving readability are essential to advance content maturity.
Expand answer-oriented content
Enhance content to comprehensively answer user questions, focusing on high 'visit website' intent topics such as examples and templates.
Regular content updates
Update existing content to ensure at least 50% has been refreshed in the last 12 months, with visible indicators of freshness.
Improve readability
Simplify language to achieve a Flesch Reading Ease score of 60 or higher, making content more accessible.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates strong technical foundations but can enhance its AEO maturity by implementing comprehensive schema markup, enforcing HTTPS across all pages, and optimizing page load times.
Implement comprehensive schema markup
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Enforce HTTPS across all pages
Ensure all pages are served over HTTPS to enhance security and trustworthiness.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Nasdaq demonstrates strong authority in the fintech industry, with consistent citations and engaging visual content. To advance further, publishing annual thought leadership reports and enhancing visual storytelling are recommended.
Publish annual thought leadership reports
Develop and publish annual thought leadership reports to establish authority in the fintech industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and public disclosures related to analytics and AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.