Your AEO Assessment: nasb.com

Overall AEO Maturity score: 2 out of 5

Your top 3 priorities

Here's where nasb.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:

  • Fix broken links on key pages: over 37% of internal links on key pages (homepage, product, about) are broken, undermining credibility with visitors and AI systems. Prioritize fixing these high-visi...

  • Refresh key pages regularly: no pages show recent update signals, which limits visibility in AI-driven search. Prioritize updating your highest-value pages so that at least 10% of your content refl...

  • Unify brand messaging sitewide: audit key pages to ensure consistent descriptions of what NASB does and who it serves. Inconsistent messaging and acronym confusion across AI platforms are diluting ...

AI visibility snapshot

NASB receives positive and largely accurate mentions when it appears in Kansas City home loan recommendation lists (4 out of 5 such queries from Claude), consistently ranked #2 with strong service and rate positioning. However, NASB is completely absent from all self-employed mortgage-related responses across both platforms, which is a critical gap given that self-employed home loans are a primary differentiator on NASB's homepage. Perplexity mentions NASB in only 1 of its 3 KC home loan responses, suggesting weaker brand visibility on that platform. Overall message pull-through is very low because the self-employed loan specialization — NASB's most distinctive positioning — never surfaces in relevant queries.
3.97
%
Mention rate
12.7
%
Citation rate
82.35
%
Share of voice
59
%
Sentiment
58
%
Accuracy
16
%
Message pull-through

Top competitors mentioned alongside you

What your AEO Assessment covers

Your personalized AEO assessment measures how well nasb.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.

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Content

Content: Build the source AI trusts

We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.

Content Category Score

Nasb has a solid content foundation with 139 pages, strong FAQ coverage (78%), and 7 content types. The key opportunity is content freshness — no pages show recent updates, which can limit visibility in AI-driven search and answer engines.

Refresh key pages regularly

Prioritize updating your highest-value and highest-traffic pages so that at least 10% of your content reflects recent activity. AI models and search engines favor fresh, up-to-date content.

Pages to fix (highest priority first)

Establish a content update cadence

Ensure at least 5% of your content pages show publishing or update activity within the past year. If not already in place (we cannot tell from the outside), a regular review schedule prevents conte...

Pages to fix (highest priority first)

Accelerate freshness across your library

Work toward refreshing at least 20% of your content every six months, focusing on pages with outdated information or topics that evolve quickly. This positions your site for stronger AI citation an...

Pages to fix (highest priority first)

Question Coverage Percentage

Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.

Explore content management in Webflow

Technical

Technical: Structure wins

We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.

Technical Category Score

Nasb has strong SEO metadata (97.5%) and heading structure (97.5%), plus solid HTTPS and accessibility foundations. The key opportunity is addressing a high broken link rate (34%) and expanding structured data to unlock the next level of AI discoverability.

Fix broken links on key pages

Over 37% of internal links on key pages (homepage, product, about) are broken, which undermines credibility with visitors and AI systems. Prioritize fixing these high-visibility pages first to rest...

Pages to fix (highest priority first)

Run a site-wide link audit

With a 34% broken link rate across the site, a comprehensive audit is essential. Use tools like Screaming Frog or Semrush to identify and resolve broken links systematically.

Pages to fix (highest priority first)

Expand schema markup coverage

Schema.org markup currently appears on less than 1% of pages. Adding JSON-LD structured data (Organization, Product, FAQ, etc.) to 50%+ of pages will help AI engines better understand and surface y...

Pages to fix (highest priority first)

Schema Coverage Percentage

Share of pages with schema.org metadata for improved LLM and search engine understanding.

Learn about generating schema in Webflow

Authority

Authority: Earn trust, everywhere

We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.

Authority Category Score

NASB has foundational brand elements in place—about page, social links, and a Google Knowledge Graph entry. However, inconsistent messaging and acronym confusion across AI platforms are limiting authority. Strengthening brand clarity is the top priority.

Unify brand messaging sitewide

Audit key pages (homepage, about, product, pricing) to ensure consistent descriptions of what NASB does and who it serves. Inconsistent messaging confuses AI platforms and dilutes your brand author...

Pages to fix (highest priority first)

Add a press or news page

Create a dedicated Press, News, or Media section—standalone or within your About area. Aggregating press mentions, awards, and company news helps AI platforms better understand NASB's market presen...

Pages to fix (highest priority first)

Add author bylines to content

Begin attributing content to named authors with bios and credentials. Use Person schema markup to give AI platforms structured authorship data, which strengthens topical authority and trust signals.

Pages to fix (highest priority first)

Authority Coverage Percentage

Percent of top 50 industry sites that mention you.

Build pages that command authority

Measurement

Measurement: From rankings to representation

This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.

Measurement Category Score

Nasb has a strong analytics foundation with 13 tools including GA4, BrightEdge, and testing platforms across 100% of pages. The next opportunity is layering AEO-specific competitive tracking and real-time AI monitoring onto this robust infrastructure.

Track competitive AEO metrics

If not already in place (we cannot always tell from the outside), begin measuring share of voice in AI responses versus competitors, accuracy of LLM brand representation, and conversion rates from ...

Pages to fix (highest priority first)

Build real-time AEO dashboards

If not already in place (we cannot always tell from the outside), implement automated dashboards that track LLM mentions, AI traffic, and citation rates in real time — with alerts for significant c...

Pages to fix (highest priority first)

Review full assessment details

Consult the detailed gate-level results in your assessment report for additional areas to strengthen, and consider sharing your AEO measurement methodology as thought leadership content.

Pages to fix (highest priority first)

Measurement Coverage

Presence of externally visible signs on your website that you are using measurement tools.

Measure LLM-traffic with Webflow Analyze