Your AEO Assessment: mymortgagemate.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where mymortgagemate.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Establish a regularly updated blog to provide informative content on mortgage and finance topics.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and eligibility for rich results.
What your AEO Assessment covers
Your personalized AEO assessment measures how well mymortgagemate.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
My Mortgage Mate's content is primarily service-focused, lacking comprehensive resources like FAQs and a blog to address user inquiries and provide educational material. Enhancing these areas will improve user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Launch informative blog
Establish a regularly updated blog to provide informative content on mortgage and finance topics.
Enhance content readability
Ensure all content is written in clear, accessible language to improve readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical SEO elements in place but lacks structured data markup, optimal performance, and a comprehensive technical audit, which are essential for advancing to the next maturity level.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and eligibility for rich results.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and meet search engine standards.
Perform comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues related to crawlability, indexation, and site architecture.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
My Mortgage Mate currently has minimal online authority, with no mentions on top industry sites and no Google Knowledge Graph entry. Enhancing digital PR efforts and website content can improve its authority standing.
Implement digital PR strategy
Develop a digital PR strategy to increase mentions on authoritative industry websites.
Establish Google knowledge graph
Create and maintain a Google Knowledge Graph entry to enhance online presence.
Enhance visual content
Enhance website with more visually engaging content such as infographics and videos.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools, indicating an ad hoc approach to monitoring online presence. Implementing web analytics and SEO tools would enhance data-driven decision-making and improve search engine performance.
Implement web analytics
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to monitor website traffic and user behavior.
Utilize SEO tools
If not already in place (we cannot tell from the outside), utilize SEO tools such as Semrush or Ahrefs to track keyword rankings and optimize content.
Track AI mentions and sentiment
If not already in place (we cannot tell from the outside), establish a systematic process for tracking mentions and sentiment in AI-generated content.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.