Your AEO Assessment: mortenson.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where mortenson.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and search rankings.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well mortenson.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Mortenson's content effectively addresses clusters of related questions with a focus on readability. To advance, enhancing topic comprehensiveness, implementing regular content updates, and simplifying complex content are recommended.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score of 80 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Mortenson's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data and optimal performance metrics. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and search rankings.
Perform comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Mortenson demonstrates strong authority in the construction industry through recognized online presence and engaging content. To advance further, enhancing visual storytelling, correcting reference inaccuracies, and publishing original research are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and high-quality visuals across the website.
Correct reference inaccuracies
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Publish original research
Develop and publish original research or data-driven reports to establish thought leadership in the construction industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Mortenson's website lacks visible evidence of web analytics and SEO tools, indicating potential gaps in measurement practices. Implementing systematic tracking of LLM traffic and mentions, adopting mention tracking tools, and monitoring conversion rates from LLM traffic are recommended to enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.