Your AEO Assessment: merck.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where merck.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common patient and healthcare professional inquiries.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
What your AEO Assessment covers
Your personalized AEO assessment measures how well merck.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Merck's website provides informative content with moderate readability and some question coverage. Enhancing readability, expanding FAQs, and ensuring regular content updates will improve user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common patient and healthcare professional inquiries.
Enhance content readability
Simplify technical content to improve readability, aiming for a Flesch Reading Ease score above 60.
Implement regular content updates
Regularly update content to ensure freshness and relevance, with visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Merck's website demonstrates a solid foundation in technical SEO practices but requires enhancements in structured data implementation, resolution of technical issues, and optimization of performance metrics to advance to a higher maturity level.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Conduct comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Merck demonstrates strong authority with high coverage and positive sentiment across authoritative sites, accurate third-party entries, and engaging visual content. To further enhance authority, focus on increasing SEO snippet references, managing citations proactively, and developing original data-driven content.
Enhance SEO snippet references
Ensure brand is referenced within others’ SEO snippets.
Manage citations proactively
Actively manage citations to ensure proper linking and attribution.
Develop original data content
Create original data to fuel thought leadership content.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Merck's website currently lacks visible measurement tools and public disclosures related to analytics and AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing specialized tools can enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.