Your AEO Assessment: macquarie.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where macquarie.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Simplify complex content to improve readability and accessibility.
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well macquarie.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Macquarie Group's website provides extensive information on its services but lacks a comprehensive FAQ section and has content that is often complex and outdated. Enhancing readability and regularly updating content will improve user engagement and information accuracy.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Enhance content readability
Simplify complex content to improve readability and accessibility.
Implement regular content updates
Regularly update content to ensure accuracy and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Macquarie.com demonstrates a solid technical foundation but requires enhancements in structured data implementation, site performance, and regular SEO audits to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Establish regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues promptly.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Macquarie Group demonstrates strong authority with high coverage and positive sentiment in industry publications, accurate Knowledge Graph and Wikipedia entries, and content attributed to individuals. To advance, enhancing digital PR, developing original research, and monitoring online mentions are recommended.
Enhance digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and platforms.
Develop original research reports
Develop and promote original research reports to establish thought leadership and increase citations.
Monitor and manage online mentions
Implement a systematic approach to monitor and manage online mentions and sentiment across platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Macquarie's website lacks visible evidence of web analytics and SEO/AEO tools, and its privacy policy does not explicitly disclose the use of analytics or AI/LLM technologies. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.