Your AEO Assessment: loom.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where loom.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by addressing technical issues such as page load times and mobile responsiveness to improve user experience.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well loom.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Loom's content effectively addresses related concepts and maintains a consistent brand voice, achieving a Level 3 maturity. To advance, focus on developing comprehensive content clusters and ensuring all FAQs fully address targeted questions.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Standardize brand messaging
Maintain a consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Loom's website exhibits foundational technical SEO practices but lacks structured data markup, has performance issues, and an underdeveloped content strategy. Addressing these areas will enhance search visibility, user experience, and authority.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by addressing technical issues such as page load times and mobile responsiveness to improve user experience and SEO rankings.
Develop comprehensive content strategy
Develop and implement a comprehensive content strategy that includes regular updates and aligns with user search intent to improve engagement and authority.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Loom demonstrates strong authority in the video communication software industry, with frequent citations by authoritative tech publications and content attributed to knowledgeable individuals. To advance further, focusing on original research, enhanced visual storytelling, and proactive management of authoritative platform entries is recommended.
Publish original research reports
Develop and publish original research reports or industry studies to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals.
Manage wikipedia entries
Proactively manage and update entries on authoritative platforms like Wikipedia to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Loom's website lacks visible evidence of web analytics and SEO tools, suggesting a basic level of measurement maturity. Implementing systematic tracking of LLM traffic and utilizing AI mention tracking tools would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.