Your AEO Assessment: loandepot.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where loandepot.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize page load speeds by compressing images and leveraging browser caching to enhance user experience and search rankings.
Develop comprehensive content that addresses a broader range of user questions, including 'what', 'how', and 'why' topics, to enhance informational depth.
What your AEO Assessment covers
Your personalized AEO assessment measures how well loandepot.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
loanDepot's content effectively addresses common user questions and maintains topical relevance. However, expanding informational content, establishing a regular update routine, and launching a blog could enhance engagement and authority.
Expand informational content
Develop comprehensive content that addresses a broader range of user questions, including 'what', 'how', and 'why' topics, to enhance informational depth.
Establish content update routine
Implement a systematic content update schedule to ensure all materials are reviewed and refreshed at least annually, maintaining relevance and accuracy.
Launch regular blog publications
Create a dedicated blog section to regularly publish articles on industry trends, company news, and educational content, fostering engagement and authority.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
loanDepot.com demonstrates a solid technical foundation with secure connections and accessibility commitments. However, to advance in AEO maturity, addressing schema markup implementation, broken links, and page load optimization is essential.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Fix broken links
Conduct a thorough audit to identify and fix any broken links, ensuring a seamless user experience and improved SEO performance.
Optimize page load speeds
Optimize page load speeds by compressing images and leveraging browser caching to enhance user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
LoanDepot demonstrates strong authority with significant coverage in top industry sites and accurate online profiles. To advance, the company should enhance digital PR, implement media monitoring, and develop thought leadership content.
Boost digital PR for authoritative mentions
Enhance digital PR efforts to increase authoritative mentions in industry-leading publications.
Establish media mentions and sentiment tracking
Implement systematic tracking of earned media mentions and sentiment analysis.
Create and share thought leadership content
Develop and promote thought leadership content to position the company as an industry authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
loanDepot demonstrates a solid foundation in web analytics through tools like Google Tag Manager and Facebook Integration. To advance in measurement maturity, implementing systematic tracking of LLM traffic and mentions, and monitoring conversion rates from LLM-sourced traffic are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.