Your AEO Assessment: leafly.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where leafly.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel.
Implement modern image formats like WebP to improve page load times and overall site performance.
Conduct regular technical SEO audits to identify and resolve issues promptly.
What your AEO Assessment covers
Your personalized AEO assessment measures how well leafly.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Leafly.com demonstrates strong content maturity by effectively answering clusters of user questions with clear and accessible language. To advance further, the site should focus on comprehensive topic coverage, publish annual flagship content, and implement a systematic content update process.
Develop comprehensive topic coverage
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel.
Publish annual flagship content
Create and publish at least one annual flagship piece of content, such as original research or a benchmark report.
Establish content update process
Implement a systematic content update process to ensure all content remains current, with no content older than 12 months.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Leafly.com demonstrates a solid technical foundation with effective use of CDNs and optimized caching strategies. However, adopting modern image formats and addressing render-blocking resources are essential steps to enhance site performance and user experience further.
Adopt modern image formats
Implement modern image formats like WebP to improve page load times and overall site performance.
Eliminate render-blocking resources
Address render-blocking resources to enhance page speed and user experience.
Schedule regular SEO audits
Conduct regular technical SEO audits to identify and resolve issues promptly.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Leafly demonstrates strong authority in the cannabis industry with accurate third-party entries and engaging content. To advance, enhancing visual storytelling, managing citations, and developing original research reports are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and high-quality visuals across the website.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and current information about the brand.
Develop original research reports
Develop and promote original research reports to establish the brand as a thought leader in the cannabis industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Leafly's current measurement practices lack visible evidence of advanced analytics tools and systematic tracking of LLM-related metrics, indicating an ad hoc approach to presence checking. Implementing structured monitoring and analysis would enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.