Your AEO Assessment: lastingchange.co
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where lastingchange.co can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client questions.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
What your AEO Assessment covers
Your personalized AEO assessment measures how well lastingchange.co is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The website demonstrates a foundational approach to content, with clear service descriptions and moderate readability. Enhancing content depth, regular updates, and addressing common client questions will advance its AEO maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client questions.
Maintain active blog with coaching insights
Regularly update the blog with informative posts on coaching topics.
Enhance content readability
Ensure all content is written in clear, accessible language to improve readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced optimizations such as structured data, efficient loading speeds, and mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure mobile-friendly design
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The website currently lacks authoritative backlinks and mentions, with minimal E-E-A-T signals and no presence in Google's Knowledge Graph. Implementing a backlink strategy, adding author bios, and establishing a Knowledge Graph entry are recommended to enhance authority.
Implement backlink strategy
Develop a comprehensive backlink strategy to increase authoritative mentions and improve search engine rankings.
Add author bios
Enhance content with author bios and credentials to demonstrate expertise and build trust.
Establish knowledge graph entry
Create a Google Knowledge Graph entry to establish a recognized online presence.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and disclosures, indicating an ad hoc approach to monitoring online presence. Implementing web analytics and SEO tools would enhance data-driven decision-making and improve online performance.
Implement web analytics
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to monitor website traffic and user behavior.
Regular analytics review
If not already in place (we cannot tell from the outside), establish a process for regular review of analytics data to inform website and content improvements.
Utilize SEO tools
If not already in place (we cannot tell from the outside), consider using SEO tools such as Semrush or Ahrefs to track search engine performance and identify optimization opportunities.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.