Your AEO Assessment: last.app
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where last.app can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Create a comprehensive Wikipedia page to provide authoritative information about the company.
What your AEO Assessment covers
Your personalized AEO assessment measures how well last.app is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Last.app's content is moderately accessible, with an average Flesch Reading Ease score of 60.5. However, the site lacks a comprehensive FAQ section and has outdated content, indicating room for improvement in addressing user questions and maintaining content freshness.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Regularly update content
Regularly update existing content to ensure freshness and relevance.
Expand blog content
Expand blog content to cover a wider range of topics relevant to the target audience.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website is at the initial stage of technical maturity, lacking structured data, with accessibility and performance issues that need to be addressed to improve search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Improve page accessibility and indexability
Ensure all pages are accessible and indexable by search engines to improve overall site visibility.
Optimize website performance
Optimize website performance by addressing issues such as slow load times and broken links.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Last.app demonstrates foundational authority with content attributed to individuals and some industry mentions. To advance, establishing a Google Knowledge Graph entry, creating a Wikipedia page, and enhancing digital PR efforts are recommended.
Establish Google knowledge graph entry
Develop and maintain a Google Knowledge Graph entry to enhance brand visibility and credibility.
Create wikipedia page
Create a comprehensive Wikipedia page to provide authoritative information about the company.
Enhance digital PR efforts
Implement a proactive digital PR strategy to increase mentions in authoritative industry publications.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and disclosures related to analytics, indicating a need for systematic tracking of LLM traffic and mentions to advance in AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.