Your AEO Assessment: kpmg.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where kpmg.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify content language to improve readability, aiming for a Flesch Reading Ease score above 60.
Expand the FAQ section to comprehensively address common client questions.
Develop in-depth content that covers topics across the entire buyer funnel.
What your AEO Assessment covers
Your personalized AEO assessment measures how well kpmg.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
KPMG's content effectively addresses key client questions and demonstrates a commitment to providing valuable insights. However, improving readability and expanding content to cover the full buyer journey will enhance user engagement and comprehension.
Enhance content readability
Simplify content language to improve readability, aiming for a Flesch Reading Ease score above 60.
Expand FAQ coverage
Expand the FAQ section to comprehensively address common client questions.
Develop comprehensive buyer-funnel content
Develop in-depth content that covers topics across the entire buyer funnel.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
KPMG's website demonstrates a solid technical foundation but requires enhancements in schema implementation, performance optimization, and link integrity to advance its AEO maturity.
Expand schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Enhance site performance and mobile optimization
Optimize website performance by reducing page load times and improving mobile responsiveness.
Fix broken links and improve accessibility
Ensure all pages are accessible and free from broken links to improve user experience and SEO.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
KPMG demonstrates strong authority with consistent citations by industry sources and engaging visual content. To advance, enhancing interactive storytelling and proactively managing brand mentions are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging multimedia content across key pages.
Correct reference inaccuracies
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Manage brand mentions
Monitor and manage brand mentions to ensure positive sentiment and address any negative perceptions promptly.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
KPMG's website lacks visible evidence of web analytics and SEO tools, and its privacy policies do not disclose analytics or AI/LLM usage, indicating a need for enhanced measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.