Your AEO Assessment: kimley-horn.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where kimley-horn.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Regularly update existing content to ensure relevance and accuracy.
Optimize website performance by addressing Core Web Vitals issues to improve user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well kimley-horn.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Kimley-Horn's content effectively addresses some client questions but lacks a comprehensive FAQ section and regular updates. Simplifying technical content could enhance readability and accessibility for a wider audience.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Implement content update schedule
Regularly update existing content to ensure relevance and accuracy.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Kimley-Horn's website demonstrates a solid technical foundation with structured data implementation and ongoing performance optimization. Addressing Core Web Vitals and resolving crawl errors will further enhance its search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals issues to improve user experience and search rankings.
Conduct comprehensive site audit
Ensure all pages are accessible and free from crawl errors by conducting a comprehensive site audit.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Kimley-Horn demonstrates strong authority with consistent industry citations, a recognized Google Knowledge Panel, and engaging visual content. To further advance, the company can focus on actively managing citations, developing original reports, and enhancing interactive storytelling.
Manage citations
Actively manage citations by ensuring research and content are properly linked and attributed in major publications.
Develop original reports
Create original data-driven reports to fuel thought leadership and increase content sharing.
Enhance visual content
Enhance visual storytelling by incorporating more interactive and engaging content formats.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Kimley-Horn utilizes Google Analytics for website measurement but lacks evidence of systematic tracking of LLM traffic, mentions, and sentiment. Implementing such tracking and utilizing mention tracking tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.