Your AEO Assessment: keka.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where keka.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions.
Regularly update existing content to ensure freshness and relevance.
Implement schema markup across all pages to enhance search engine understanding and improve rich snippet visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well keka.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Keka's content effectively addresses some user questions but lacks comprehensive coverage. Enhancing the FAQ section, updating content regularly, and improving readability will elevate the site's content maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Implement content update schedule
Regularly update existing content to ensure freshness and relevance.
Enhance content readability
Simplify complex content to improve readability scores.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Keka.com demonstrates a solid technical SEO foundation with effective URL structures and mobile optimization. To advance to the next maturity level, implementing comprehensive schema markup, enhancing website speed, and reviewing the robots.txt file are recommended.
Implement comprehensive schema markup
Implement schema markup across all pages to enhance search engine understanding and improve rich snippet visibility.
Enhance website speed and performance
Optimize website speed by minifying JavaScript files and eliminating render-blocking resources to improve user experience and SEO performance.
Review and update robots.Txt file
Ensure all pages are accessible to search engines by reviewing and updating the robots.txt file to prevent unintentional blocking.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Keka demonstrates a solid foundation in authority with content attributed to experts and engaging visuals. However, to advance, increasing presence in top industry publications and developing thought leadership content are essential.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the HR software space.
Manage online reputation
Monitor and manage online reputation by actively engaging with reviews and feedback.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Keka demonstrates a solid foundation in measurement practices with the use of web analytics tools and transparent data collection policies. Advancing to the next maturity level involves implementing systematic tracking of LLM interactions and integrating advanced mention tracking tools to enhance data-driven decision-making.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.