Your AEO Assessment: justenergy.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where justenergy.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing a broader range of customer inquiries.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files to improve user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well justenergy.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Just Energy's content effectively addresses some customer questions with clear language but lacks depth and comprehensive coverage. Enhancing the FAQ section, publishing detailed blog posts, and ensuring content freshness will improve content maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing a broader range of customer inquiries.
Publish detailed blog posts
Create in-depth blog posts that answer common customer questions and provide valuable insights.
Regularly update content
Ensure all content is regularly updated and includes visible indicators of freshness, such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Just Energy's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data, optimal page speed, and mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website speed
Optimize website speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files to improve user experience and search rankings.
Ensure mobile responsiveness
Ensure mobile responsiveness by adopting a responsive design framework and testing across various devices to provide a seamless user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Just Energy demonstrates a solid presence in authoritative industry sources with a favorable perception. To advance in AEO maturity, the company should focus on proactive digital PR, reputation management, and thought leadership content development.
Boost digital PR initiatives
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and reputable news outlets.
Implement reputation management
Monitor and manage online reputation by systematically tracking earned mentions and sentiment across various platforms.
Create thought leadership content
Develop and distribute thought leadership content to establish authority in the energy sector.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Just Energy currently lacks visible web analytics tools and disclosures about analytics or AI/LLM usage. Implementing systematic tracking of LLM traffic and utilizing SEO tools can enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.