Your AEO Assessment: joinhandshake.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where joinhandshake.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Conduct a comprehensive audit to identify and resolve any duplicate content issues, ensuring proper canonicalization to consolidate ranking signals.
Develop and publish original research reports or annual studies to establish thought leadership in the employment and education sectors.
What your AEO Assessment covers
Your personalized AEO assessment measures how well joinhandshake.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Handshake's content effectively addresses clusters of related questions with a user-friendly reading level. To advance, focus on creating more comprehensive content, ensuring all FAQs fully answer targeted questions, and maintaining a consistent brand voice across all materials.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Standardize brand voice
Maintain consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation with secure HTTPS implementation and a well-structured URL hierarchy. However, to advance in AEO maturity, it should implement structured data markup, resolve duplicate content issues, and optimize performance by addressing render-blocking resources and minimizing external scripts.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Resolve duplicate content issues
Conduct a comprehensive audit to identify and resolve any duplicate content issues, ensuring proper canonicalization to consolidate ranking signals.
Optimize website performance
Optimize website performance by minimizing render-blocking JavaScript and CSS, and reducing the use of external scripts to improve page load times.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Handshake demonstrates strong authority with consistent citations in industry publications, a recognized Google Knowledge Panel, and engaging visual content. To advance, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing reference entries.
Publish original research reports
Develop and publish original research reports or annual studies to establish thought leadership in the employment and education sectors.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage wikipedia and reference entries
Proactively manage and update entries on Wikipedia and other reference sites to ensure accurate and up-to-date information about the company.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible evidence of web analytics and SEO/AEO tools, indicating a need for enhanced measurement practices to systematically track and analyze user behavior and search engine performance.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.