Your AEO Assessment: jll.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where jll.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup across all key pages to enhance search engine understanding and improve rich snippet visibility.
Develop comprehensive content that addresses clusters of related questions to provide in-depth information.
What your AEO Assessment covers
Your personalized AEO assessment measures how well jll.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
JLL's content effectively addresses key audience questions with a sitewide question coverage of 85%. However, improving readability and providing more comprehensive content clusters can enhance user engagement and information accessibility.
Improve content readability
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to provide in-depth information.
Maintain content freshness
Regularly update content to ensure freshness and relevance, with visible indicators of the last update date.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
JLL's website demonstrates foundational technical SEO practices but lacks advanced optimizations like structured data markup and efficient page load speeds, indicating room for improvement to enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all key pages to enhance search engine understanding and improve rich snippet visibility.
Optimize image alt attributes
Optimize image alt attributes to improve accessibility and image search rankings.
Optimize page load speed
Reduce HTML page size and DOM complexity to enhance page load speed and user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
JLL demonstrates strong authority in the real estate industry, with consistent citations by major publications and a recognized presence in Google's Knowledge Graph. Enhancing original research publications and interactive content could further solidify its leadership position.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging multimedia content.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
JLL's website lacks visible evidence of web analytics and SEO/AEO tools, and its privacy policy does not mention analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.