Your AEO Assessment: itau.com.br
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where itau.com.br can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand the library of articles to address a wider range of customer FAQs.
Implement a comprehensive FAQ section that is regularly updated.
Ensure all content is written in clear, accessible language aiming for a Flesch score of 70 or higher.
What your AEO Assessment covers
Your personalized AEO assessment measures how well itau.com.br is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
O site possui conteúdo relevante que responde a algumas perguntas dos clientes, mas há oportunidades para expandir a cobertura e melhorar a clareza para atender melhor às necessidades do público-alvo.
Ampliar biblioteca de artigos
Expandir a biblioteca de artigos para abordar uma gama mais ampla de perguntas frequentes dos clientes.
Criar seção de FAQ atualizada
Implementar uma seção de FAQ abrangente que seja regularmente atualizada para refletir as dúvidas atuais dos clientes.
Melhorar clareza do conteúdo
Garantir que todo o conteúdo seja escrito em linguagem clara e acessível, visando uma pontuação Flesch de 70 ou superior.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
O site demonstra uma base sólida em práticas de SEO técnico, incluindo tags de título e meta descrições otimizadas, uso adequado de tags de cabeçalho e implementação de redirecionamentos 301. No entanto, para avançar no nível de maturidade, é necessário implementar um sitemap XML atualizado, garantir URLs amigáveis e realizar auditorias técnicas regulares.
Implementar sitemap XML
Implementar e manter um sitemap XML atualizado para facilitar a indexação pelos motores de busca.
Utilizar urls amigáveis
Garantir que todas as páginas utilizem URLs amigáveis e consistentes para melhorar a experiência do usuário e a indexação.
Auditorias técnicas regulares
Realizar auditorias técnicas regulares para identificar e corrigir problemas de SEO técnico, como links quebrados e erros de rastreamento.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Itaú Unibanco demonstrates a high level of authority maturity, with extensive positive coverage across authoritative sites, accurate third-party entries, and a robust backlink profile. Continued focus on citation management, thought leadership, and visual content will sustain and enhance this position.
Active citation management
Continue to actively manage and monitor citations across authoritative platforms to ensure accurate and positive representation.
Enhance thought leadership
Maintain and enhance the production of original data and thought leadership content to sustain industry authority.
Optimize visual content
Regularly update and optimize on-site content with engaging visuals to maintain high user engagement.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible evidence of web analytics and SEO/AEO tools, indicating a need for enhanced measurement practices to systematically track LLM traffic, mentions, and sentiment.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.