Your AEO Assessment: ipsy.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where ipsy.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Fix broken links on key pages: nearly 31% of internal links on key pages are broken, undermining credibility with visitors and AI systems. Prioritize fixing links on your homepage, product, and abo...
Refresh and update existing content: none of your content pages show recent publish or update dates. Prioritize refreshing your highest-value pages so AI engines and search platforms recognize your...
Adopt an AEO monitoring tool: invest in a dedicated AEO monitoring tool that automatically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't scale ...
AI visibility snapshot
Top competitors mentioned alongside you
What your AEO Assessment covers
Your personalized AEO assessment measures how well ipsy.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
IPSY has a solid content foundation with 40 pages, strong FAQ coverage (82%), and 6 content types. You're close to Level 2! The key opportunity is refreshing content regularly and aligning more pages with the questions your prospects are asking.
Refresh and update existing content
None of your content pages show recent publish or update dates. Prioritize refreshing your highest-value pages so AI engines and search platforms recognize your site as actively maintained.
Increase content publishing cadence
Aim to have at least 10% of your content pages updated within the last six months. Start with your most-visited and highest-converting pages to maximize impact.
Align content with prospect questions
Your FAQ coverage is strong, but only about 35% of pages directly address the questions prospects ask. Use tools like Google's People Also Ask or AnswerThePublic to identify gaps and create or rewr...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
IPSY has HTTPS and robots.txt in place, but a high broken link rate (33%) and incomplete SEO metadata (50%) are limiting AI and search engine discoverability. Fixing these foundational issues will unlock significant visibility gains.
Fix broken links on key pages
Nearly 31% of internal links on key pages are broken, which undermines credibility with visitors and AI systems. Prioritize fixing links on your homepage, product, and about pages first.
Complete key page SEO metadata
Only about half of your key pages have complete title tags, meta descriptions, and H1 headings. Ensure every high-priority page—homepage, product pages, about, and FAQ—has unique, descriptive metad...
Expand site-wide metadata coverage
SEO metadata is present on roughly 50% of all pages, but 70% is the baseline target. Use CMS templates to auto-populate title tags, meta descriptions, and H1 headings across the site.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
IPSY has a solid digital foundation with a Wikipedia page, Google Knowledge Graph presence, and strong social media links. To advance further, focus on adding a contact page, expanding author attribution, and creating a press section to strengthen AI visibility.
Add a contact page
Create a dedicated contact page with clear information such as email or support links. This is a key trust signal for both search engines and AI platforms evaluating your brand's legitimacy.
Expand author bylines on content
Increase author attribution across your content pages from the current 6% toward 15%. Include author bios with credentials and use Person schema so AI platforms can connect your content to real exp...
Create a press or news section
Build a dedicated press or media page that aggregates press mentions, awards, and company milestones. This helps AI platforms better understand IPSY's market presence and brand story.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
IPSY has strong analytics foundations with 100% sitewide coverage across 8 tools including GA4 and Tag Manager. The next opportunity is layering AEO-specific tracking to measure how AI platforms drive discovery and traffic to your brand.
Adopt an AEO monitoring tool
Invest in a dedicated AEO monitoring tool that automatically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't scale — purpose-built tools provide ...
Start tracking LLM-specific metrics
If not already in place (we cannot tell from the outside), begin monitoring AI bot traffic in server logs, LLM-referred human visits from platforms like ChatGPT and Perplexity, and brand mention fr...
Maintain full analytics coverage
Your 100% sitewide analytics coverage is excellent — maintain this as you add AEO tracking layers. Complete coverage ensures you can accurately measure AI-referred traffic patterns across every pag...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.