Your AEO Assessment: investor.coinshares.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where investor.coinshares.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex financial reports to improve readability and accessibility.
Develop a comprehensive FAQ section addressing common investor questions.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well investor.coinshares.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
CoinShares' investor relations site provides essential information but faces challenges in content readability and comprehensive question coverage. Enhancing readability, developing a robust FAQ section, and ensuring regular content updates will improve user engagement and information accessibility.
Enhance readability of financial reports
Simplify complex financial reports to improve readability and accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common investor questions.
Implement regular content updates
Regularly update content to ensure accuracy and relevance, with visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations like comprehensive schema markup and optimal performance metrics. Addressing these areas will enhance search visibility and user experience.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Ensure page accessibility and error-free experience
Ensure all pages are accessible and free from technical errors to improve user experience and search engine indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
CoinShares demonstrates strong authority in the digital asset management industry, with consistent citations by major publications and recognized profiles on authoritative platforms. To further enhance its authority, the company should focus on publishing original research, enriching visual content, and proactively managing information on key reference sites.
Publish original research reports
Develop and promote original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
CoinShares employs web analytics tools like Google Analytics, as indicated by cookies and privacy policy disclosures. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, suggesting room for advancement in measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.