Your AEO Assessment: inthestands.co
Overall AEO Maturity score: 2 out of 5

Your top 3 priorities
Here's where inthestands.co can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand content to cover a broader range of user questions, including detailed guides on seating options, amenities, and transportation for each stadium.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are accessible and indexable by search engines to improve overall site visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well inthestands.co is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.

Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
In the Stands provides foundational information on MLB and MLS stadiums but lacks comprehensive, regularly updated content that addresses a wide range of visitor questions. Enhancing content depth, adding structured FAQs, and ensuring content freshness will improve user engagement and satisfaction.
Expand content coverage
Expand content to cover a broader range of user questions, including detailed guides on seating options, amenities, and transportation for each stadium.
Add structured faqs
Implement a structured FAQ section for each stadium to systematically address common visitor inquiries.
Regular content updates
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently lacks structured data markup, has accessibility and indexing issues, and suffers from performance problems. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Improve page accessibility and indexability
Ensure all pages are accessible and indexable by search engines to improve overall site visibility.
Optimize website performance
Optimize website performance by reducing load times and ensuring mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The website currently lacks authority signals, with no mentions on top sports sites, no author attribution, and minimal visual content. Implementing a digital PR strategy, adding author bios, and enhancing visual content can improve its authority and engagement.
Implement digital PR strategy
Develop a digital PR strategy to earn mentions from authoritative sports and entertainment websites.
Add author bios
Create and maintain author bios for content to enhance E-E-A-T signals.
Incorporate visual content
Enhance website with engaging visual content like infographics and videos.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
In the Stands currently lacks visible measurement tools and a privacy policy, indicating a need for foundational improvements in analytics and compliance to enhance AEO maturity.
Implement web analytics tool
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to monitor website traffic and user behavior.
Establish privacy policy
If not already in place (we cannot tell from the outside), establish a privacy policy detailing data collection and usage practices to enhance transparency and compliance.
Track LLM mentions and sentiment
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.




