Your AEO Assessment: hubspot.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where hubspot.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement dynamic personalization to tailor content for individual users based on their behavior and preferences.
Enhance content with engaging visuals, animations, and videos to improve user engagement and comprehension.
Develop and publish original research reports to establish thought leadership.
What your AEO Assessment covers
Your personalized AEO assessment measures how well hubspot.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
HubSpot's content strategy is robust, covering the entire buyer funnel with comprehensive and regularly updated material. To advance to the highest maturity level, incorporating dynamic personalization, engaging visuals, and external expert insights is recommended.
Implement dynamic personalization
Implement dynamic personalization to tailor content for individual users based on their behavior and preferences.
Enhance content with visuals and videos
Enhance content with engaging visuals, animations, and videos to improve user engagement and comprehension.
Include guest insights from external experts
Collaborate with external experts to include guest insights and perspectives in content, enriching its value and credibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
HubSpot's website demonstrates strong technical foundations with secure connections and mobile responsiveness. To advance to the highest maturity level, enhancing schema markup, optimizing performance, and conducting regular technical audits are recommended.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness to provide a better user experience.
Regular technical audits
Conduct regular technical audits to identify and fix issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
HubSpot demonstrates strong authority through consistent citations by industry sources, a recognized Google Knowledge Panel, and engaging visual content. To advance to the highest maturity level, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing citations.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content formats.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accuracy and relevance.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
HubSpot demonstrates active measurement practices with web analytics tools and transparent data usage policies. To advance in AEO maturity, implementing systematic tracking of LLM traffic and mentions, utilizing advanced mention tracking tools, and monitoring conversion rates from LLM traffic are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.